RAN Lab Products

Rambam Applied Neurophysiology Lab – Products Definition

As part of a branding initiative for the Applied Neurophysiology Lab at Rambam, we developed a unified visual language for three advanced medical technologies supporting patient rehabilitation. Each product’s name, purpose, and graphic expression were carefully aligned to create a cohesive and meaningful brand identity. The challenge was to translate complex therapeutic tools into approachable, medically-respectful, and visually distinctive designs.
 

1. Center: @tend
   Centering attention – a productivity enhancement tool for patients with ADD.
 The name “Center” reflects the tool’s core function: helping patients draw their focus inward and regain cognitive control. The design uses concentric, centered compositions that evoke the idea of mental alignment and calm concentration. The visual identity communicates a quiet pull toward the core – a metaphor for regaining focus in a scattered mind
    

2. Wave: @tension
   Riding the wave – a protective interface for exposure therapy in chronic pain patients.
 “Wave” speaks to the emotional and physical fluctuations patients experience during exposure therapy. This tool serves as a safeguard and feedback mechanism that helps regulate tension. The design features fluid, wave-like forms that suggest movement, adaptability, and emotional resilience – aligning with the therapeutic journey of gradually confronting and softening pain responses.
    

3. Focus: EyeCon
   Focusing connection – a communication restoration tool for patients with impaired consciousness.
 “Focus” and “EyeCon” (a play on “icon” and “eye”) emphasize the tool’s reliance on eye-tracking to restore a basic channel of communication. The graphic language centers on sharp, clean geometries that mimic the form of an eye, symbolizing attention, presence, and the re-establishment of human connection even when speech is not possible.